About Us

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Founded in August 2010, New England Everyday Goods is an independently owned small business located in the scenic town of Jaffrey, New Hampshire. With a sprawling retail store and farm market (pictured above), our goal is to be your favorite destination to discover unique and useful products that embody the spirit of New England practicality, craftsmanship, and pride.

Although we are in the retail business, New England Everyday Goods’ main mission is to help consumers make educated purchase decisions. We strive to provide in-depth information about al the merchandise we offer. Oftentimes, our customers enjoy “the stories” about the products – how they’re made, the people who craft them, etc. – as much as the actual goods themselves.

Shopping that’s feels good (and smells good, too)

When you shop with us, you can feel good about your purchases – for good reasons:

  • You’re buying superior quality products that are made with great care and integrity. Every item, whether it’s a bar of handmade soap or a piece of pewter destined to be a family heirloom, is created to offer excellent value and complete satisfaction.
  • You’re helping keep American small business and entrepreneurship alive. While many of the goods we offer are handmade by individual talented artisans, the majority of our merchandise is produced by family-owned businesses – from cottage industry mom-and-pop shops to full-scale factories.
  • You’re supporting local jobs, which has a positive ripple effect across the American economy. In the past year alone, several of our suppliers have expanded their operations and added employees.
  • You’re being environmentally responsible. Nearly everything we sell has an eco-friendly aspect to it: reclaimed and recycled materials, minimal packaging, organic and biodegradable ingredients. Because these products are so well made, they’ll last much longer – and perform better – than cheap stuff. Plus, products made here require less transportation than imported goods.

At New England Everyday Goods we are big advocates for “conscientious consumerism” because we all stand to benefit when we shop wisely. And it’s empowering to know that our purchase decisions can make a real difference in the lives of our fellow Americans.


Jim and Susan TherriaultThank you for visiting our website and for the opportunity to introduce ourselves to you.

We are Jim and Susan Therriault, the founders and owners of New England Everyday Goods. As fourth-generation New Englanders, we have enjoyed nearly all of our combined “century” in New Hampshire.

Although there are many wonderful places across America, we just love the unique qualities (and idiosyncrasies) of living in this part of the country. We’ve travelled all over this six-state region and feel very fortunate to call New England “home.”

Being a couple middle-aged “Granite Staters” wasn’t our only qualification for starting this business – but it certainly provided a rock-solid foundation. Both of us have years of experience in retail, sales, management, and customer service.

Susan’s strengths are in product selection and merchandising. As a quilter and visual artist, she recognizes the specialness of products made by artisans and skilled craftspeople. Jim is a jack of all trades (master of none). His extensive career in business, marketing and communications has been a driving force in launching and growing this start-up venture.

We look forward to having you get acquainted with New England Everyday Goods and invite you to visit us often. Because we’re always adding interesting new discoveries to share with you!

With warm regards,

Jim and Susan

PS: We’d love to hear from you with any suggestions, recommendations, or ideas you might have. Send us an email or give us a call (toll-free at 1-866-963-9662).

Our Business Philosophy

We New Englanders are known for our straight-forward, no-nonsense approach to most everything. We tend to favor things that have integrity and are simple, pragmatic, and enduring. Those characteristics and qualities form the cornerstone of our way of doing business.

Simply stated, New England Everyday Goods’ business philosophy is to preserve the honest-to-goodness basic values, the spirit of independence, and good old-fashioned Yankee ingenuity that have been instilled in this region since colonial times.

Staying true to our roots, we manage our operations with the resourcefulness and frugality that are synonymous with our heritage. We are especially fond of an old Yankee saying that goes something like this:

Use it up, wear it out;
Make do, or go without.

Our Inspiration

Most would agree the last few years have been extremely challenging for consumers and businesses alike. Discretionary spending has dropped as shoppers have tightened their belts and cut out non-essentials. Retail experts believe that this constrained buying behavior is the new normal.

We believe there is a silver lining here. While people are spending their money more conscientiously, they’re looking closely at where things are made. Enlightened shoppers are scrutinizing the tags on everything from consumable items to durable goods, and they’re increasingly choosing “made in the USA.” Americans are realizing the connection between cheap imports from overseas and widespread joblessness here at home.

On the brighter side, we frequently hear of “downsized” individuals pursuing their dreams and starting their own ventures. Often these talented, industrious citizens become entrepreneurs, launching businesses that create useful, innovative, and essential products right here in New England.

We see this transformational trend continuing and accelerating. As consumers adopt a “less is more” mindset, they will seek out products that offer uniqueness, excellent craftsmanship and quality, and represent lasting value. With a growing audience that enthusiastically welcomes and purchases these goods, we hope to inspire more New Englanders to bring to market a steady stream of practical products that we can all use and enjoy everyday.


When we started New England Everyday Goods we had lots of ideas about what the business should be (and shouldn’t be). After making several mental and written lists, we distilled all those aspirations down to ten that we feel very strongly about – ones that we are committed to accomplishing by consciously conducting all aspects of our business with these in mind every day.

1.  Integrity. To us, this is everything. It means doing the right thing, even when that might have negative short-term consequences. “What’s right isn’t always popular; and what’s popular isn’t always right” is one of our “live by” adages. We are proud of the fact that all our colleagues share our same commitment to integrity.

2. Collaboration. We live in an increasingly competitive world; fair competition is good and healthy for business. Whenever possible, we try to work through competitive situations so everyone comes out a winner, especially our customers. By collaborating with our suppliers and other business like ours, we’ve found that we can all coexist harmoniously.

3.  Authenticity. Being dyed-in-the-wool New Englanders we expect things to hold true to the claims they make. We don’t like to be misled, so we make sure the products we offer represent genuine, honest-to-goodness New England value and practicality.

4.  Uniqueness. Starting off as a one-of-a-kind concept is relatively easy; staying pleasantly different over time is more challenging. We are committed to continually finding out-of-the-ordinary – and extraordinary – New England made goods to share with you. And we will present them you in a way that’s informative, entertaining…and unique.

5.  Satisfaction. Having this business is truly a satisfying experience for us. We come in every morning feeling very fortunate to work with wonderful suppliers and share their goods – and stories – with our delightful customers. The greatest pleasure we get is when our customers feel good – completely satisfied – with their purchases.

6.  Sustainability. Although this is becoming an overused buzz word, we have always been concerned about waste and the misuse of our planet’s precious natural resources. We are frugal Yankees and try to use up everything before sending any remnants to the recycle bin. We consciously look for products that are made from reclaimed and recycled materials, as well as goods from suppliers that practice good stewardship of the raw materials they use in their production processes.

7.  Practicality. Nowadays everyone is being more careful how they spend their hard-earned dollars. Our goal is to offer exceptional quality, useful products that can be enjoyed every day…and on special occasions, too. When you want to indulge in a little bit of frivolity, you can count on us to have interesting things that will bring happiness to you and to those you favor with gifts.

8.  Education. We believe there is no greater service than to share knowledge with others. In our business we are always asking questions to learn all we can about the people, the companies, and the goods they produce. By providing you with plenty of useful and interesting information about the products we offer, our hope is that you’ll make purchase decisions that have a positive impact on many levels.

9.  Ingenuity. New Englanders have a reputation for being clever, resourceful folks. And we look for products that embody those attributes whenever possible. Whether they are handcrafted items like pedal-powered organic soaps or antique textile bobbins re-purposed into candlestick holders, you’ll always find things here that combine utility with a bit of “Yankee Ingenuity.”

10.  Simplicity. In a world that seems to grow more complex and complicated all the time, we strive to stick to the basics. We look for functional items that are easy to understand and easy to use. We prefer to keep things simple like they were in the good old days. Some might think we’re living in a bygone era and are old-fashioned. (We take that as a compliment!)

Featured Product

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Pure Maple Syrup

When we started New England Everyday Goods in 2010, we never would have guessed that Maple Syrup would become our top-selling product line. Although there are countless places in the Northeast to purchase pure maple products, people from near and far come to us for our sweet selection.

In New England maple sugaring season is limited to just a few weeks in late winter to early spring when temperatures begin to warm and the sap begins to flow in the sugar maple trees. On average, 40 gallons of clear, water-like sap are boiled down to produce one gallon of rich amber-colored maple syrup.

Packaged in a variety of glass bottles and traditional plastic jugs, we always stock the two most-popular grades of syrup: Grade A Medium Amber and Grade A Very Dark Amber (also known as Grade B). Whichever you choose, you’re assured of a 100% pure, naturally delicious treat.